Pardot Portfolio

Migrated Hubspot contacts, lists, automations, sequences, reporting and assets to Account Engagement (Pardot)

Created three new email templates and one new landing page template, in Pardot Drag and Drop Builder, to meet strict brand standards while being easy to repurpose

Created an engagement studio journey template, for events and webinars

Created 4 highly complex journeys, each containing 12 emails, 36 pieces of dynamic content and Salesforce custom object integrations

With every new sample request order from a partner, the requesting customer's purchase history and interests are automatically calculated and they are sent a specific email from a specific journey, automatically

In-depth custom Salesforce Dashboards provided in-depth tracking of key email, journey and sample request metrics in real time

Zoominfo leads were imported and targeted with personalized, automated engagement studio email journeys (including custom designed email templates and landing pages, built within Pardot)

As leads engaged with content and scored, they were moved across different journeys

Once a scoring threshold was reached, hot leads were MQL’d, synced with Salesforce CRM and routed to the BDR team for follow-up

Migrated existing email journeys and contact database from Mailchimp to Pardot, and integrated complex website demo and trial forms with Pardot

Created an automated nurturing, scoring and grading system that targeted cold trial leads and automatically scored, graded and routed them to the right reseller, when at an appropriate MQL threshhold

Utilized dynamic content to personalize the email experience for the global database of prospects. Email content dynamically changed based on prospects’ language, interests and regional compliance regulations

Created attribution models in Pardot to capture first touchpoint, latest touchpoint and Marketing campaign for digital and offline channels

Implemented a scoring, grading and MQL system to accurately rate and route high quality leads to sales, while leaving the rest with Marketing

Created Salesforce reports and dashboards for management to understand ROI, on-demand

Created over 50 Pardot forms to accomidate an extensive resource centre housing data sheets, whitepapers etc.

Developed custom validations for forms to automatically populate phone country code based on country selected, and to reject invalid formatted phone numbers

Implemented a scoring/grading and lead routing system which scores, classifies and routes prospects based on lifecycle stage and quality and adds them to the appropriate automated email sequence

Integrated "Humanitix" event management and event ecommerce system with Pardot, to automatically create registrants as leads and enter them into automated journeys

Integrated "Digital Engagement" SMS system, with Salesforce and Pardot to easily send SMS messages to prospects from Pardot

Integrated leads that come via email, from external portal sites, with Pardot and Salesforce

Integrated Wordpress Gravity forms with Pardot

Implemented drag and drop builder and provided training

Reduced dependencies on HTML templates developed by external vendors by creating easily editable and repurpose-able drag and drop templates that require no-code

Ensured templates render perfectly in every client, via extensive testing in Litmus