Alon's Pardot Portfolio

Smart Form Routing: Pardot Form Automatically assigns leads to the right Sales Rep and redirects them to their calendar based on country, organization size, and number of lawyers.

Cal.com Integration: Automatically logs booked meetings as events on the lead in Salesforce.

Slack Notifications: Sends instant Slack alerts to business users after form submission.

Implemented Account Engagement (Pardot) for Australia and US business units.

Dynamic Email Content personalized to each patient’s local clinic.

Configured Tracking & Integrations: tracking code, form handlers, and domains to surface activity on Salesforce leads and contacts.

Built Attribution Model to track lead source and medium.

Developed Segmented Journeys: location-based email journeys for doctors and clinic owners, with dashboards to track performance.

Designed On-Brand Email Templates using the drag-and-drop builder.

Created Landing Pages to support campaign conversions.

Managed and Analyzed Campaigns: webinars, events, and newsletters.

Built Salesforce Dashboards linking email campaigns to revenue and opportunities.

Built Re-Engagement Journey for application abandoners, tracking completions as conversions.

Developed Re-Application Journey for previously rejected applicants, tracking re-applicants as conversions.

Executed Ad-Hoc Campaigns targeting prospects, customers, and partners multiple times per week.